We are a leading provider of strategic solutions to help companies maximize their investment in marketing technology resources. Our expertise lies in strategic planning, implementation, and management of leading technologies (both packaged and custom) – tailored to meet the unique needs of each client. With a focus on aligning technology with business objectives, we empower organizations to optimize their operations, increase efficiency, and staying ahead of the competition in today’s dynamic digital landscape. Partner with us to unlock the full potential of technology and drive your business towards a prosperous future.
Maturity Evaluation & Roadmap
We offer a range of strategic technology services including:
- Ecosystem Analysis: View key architectural components within the client’s ecosystem (e.g., analytics, Martech, business strategy) and identify optimization opportunities.
- Process Requirement Documentation: Understand and document core process requirements between business and IT for seamless integration.
- Capability Assessment: Assess current state capabilities and score functional areas against use case gaps and industry best practices.
- Analytics Framework Design: Provide a vision and design for a future analytics framework, enabling multi-channel marketing and data insights strategies.
- Insights Improvement Recommendations: Offer near, medium, and long-term recommendations to enhance analytics insights and enable data-driven decision-making.
- Stakeholder Presentations: Present findings to internal and external stakeholders, effectively communicating assessment results and proposed solutions.
Our services empower businesses to leverage technology strategically, optimize operations, and drive growth in a rapidly evolving digital landscape.
Cost/Benefit Analysis and Solution Planning
Our service offering includes a comprehensive evaluation of our client’s marketing ecosystem, specifically focusing on self-managed and vendor-based data automation platforms such as IBM Unica and Adobe Campaign. We meticulously assess the effectiveness and efficiency of these platforms, considering factors like functionality, scalability, and compatibility with the client’s business objectives.
To assist executive management in making informed decisions, we provide a detailed cost-benefit analysis. This analysis takes into account the investment required for partner/license/platform renewals and compares it with the potential benefits and return on investment. Our aim is to guide decision-making, ensuring that future scalability and use cases are prioritized.
By leveraging our expertise in marketing technology and data automation platforms, we enable our clients to make strategic decisions regarding their partnerships, licensing agreements, and platform investments. Our service empowers businesses to optimize their marketing ecosystem, maximize value, and align technology investments with long-term scalability and business goals.
Analytics Framework Design
Our analytics framework offering includes a range of comprehensive steps and pre-built solutions to help clients optimize their analytics capabilities and drive growth:
- Service Line and Analytics Indicators Determination: Collaborate with business partners to identify major service lines and define unique analytics indicators.
- Customized KPI Framework Development: Adapt industry best practices to create a client-specific KPI framework for web and offline data mining.
- UX Page Mapping and Documentation: Map main UX pages to backend GA4 functions, ensuring complete representation in design and build documentation.
- Google Analytics Reporting: Develop operational reports (OOB and custom) to support key performance indicators for specific business areas.
- Recommendations for Future Growth Areas: Provide strategic recommendations for offline data integration, CRM data mart development, on-site service provider selection, enhanced customer insights, and SEO optimization.
Our services empower clients to optimize analytics capabilities, drive growth, and make data-driven decisions aligned with their business goals.